Home/Google Ads/Industries
Google Ads by industry
For each industry: the keywords pulled from the Google Ads Keyword Planner, what they cost, the campaign structure, the exclusions and the ad we would launch.
A
B
C
D
E
F
G
H
I
K
L
M
P
R
S
T
Go further.
Practical guides with real numbers, written from what we explain to clients on calls.
Google Ads for Small Business: The 2026 Step-by-Step Setup Guide
An 8-step setup for local businesses, from conversion tracking to the first 30 days, 2026 benchmarks by industry, what changes for plumbers, contractors, dentists and lawyers, and the mistakes that burn budgets.
Read the article
How much does Google Ads cost for a small business? The 2026 numbers
Ad spend, management fees and setup: the real 2026 numbers for small local businesses, a simple way to size your budget from a target cost per lead, and the traps to avoid when you hire help.
Read the article
Google Business Profile optimization: the 25-point checklist for 2026
Google ranks local businesses on relevance, distance and prominence. This checklist covers the 25 settings you control, from categories to UTM-tagged links, with a 30-day plan to put them in place.
Read the article
Your campaign
These keywords, tuned to your service area and your services.
We take this structure, adapt it to your area, your services and your budget, and estimate with you what a lead will cost. 30 minutes, free, no commitment.