Interior, exterior and cabinet work
Painting splits into three businesses with different margins and seasons. Interior work runs all year and peaks around moves and home sales. Exterior work depends on temperature and rain, so it is a spring-to-fall business in much of the country. Cabinet painting is a high-margin niche that buyers compare against replacement, and it deserves its own ad group and landing page.
Painter is a Local Services Ads category in the US, so a verified profile can catch pay-per-lead calls while Search targets the job types you want more of.
Lead-safe certification before you advertise older homes
The EPA's Renovation, Repair and Painting Rule applies to anyone paid to disturb paint in housing and child-occupied facilities built before 1978, and that includes sole proprietors. According to the EPA, firms cannot advertise or perform covered renovation activities in those buildings without firm certification.
If you paint older homes, get certified before running ads, show the certification on your landing pages, and explain your lead-safe prep. It is a legal requirement and a trust signal homeowners with older houses look for.
What the keyword data shows
"house painter cost" brings 1K to 10K searches at $2.94 to $15.02, a sign that many homeowners price the job before calling anyone. Answer them with a page that shows price ranges per room or per square foot and what drives the number. "local house painter" (1K to 10K, up to $30.85) behaves like the near-me query, while "best house painter" is tiny at 10 to 100 searches.
Estimates that convert
A painting lead is won on clarity. Your landing page should list prep steps, paint lines you use, your warranty and how long a typical room or exterior takes. Let visitors upload photos and approximate square footage with the form so you can give a range by phone and book fewer wasted estimate visits.
Seasonal pacing by climate
In northern states, cut exterior budgets once temperatures drop and shift spend to interior and cabinet work; restart exterior ads in late winter, when homeowners book spring jobs. In warm states, exterior work runs most of the year but slows in the rainy season. Review results by month, not by week, because weather swings make weekly data noisy.
