Tools to make decisions, not to impress
Before we talk budgets or campaigns, we put the same numbers on the table with every client: what a customer is worth, what they can afford to pay to win one, and where their visitors really come from. These tools run those calculations. Every result shows its formula, so you can check it, rebuild it in a spreadsheet and walk your partner or your accountant through it.
The calculators run in your browser: nothing is sent or stored. Prefilled values are examples or published industry averages, never a promise of results. To go further, read how much Google Ads costs a small business or see how we manage Google Ads.
