Showers, floors and backsplashes
Tile work splits by room and ticket size. Shower and tub surround builds are high-value jobs where waterproofing is the selling point. Floors, especially large-format porcelain, are priced by the square foot and compared against other flooring. Backsplashes are small jobs that often lead to bigger ones. Give each its own ad group and a landing page with photos of that job type.
Customers who already bought the tile
Many tile jobs start in a store: the homeowner picks the tile, then looks for someone to set it. Searches such as "install customer supplied tile" or "tile installation labor only" come from buyers with materials in their garage and a deadline. An install-only ad group with a clear labor price per square foot captures them before they settle for the store's referral list.
No tile category in Local Services Ads
Google's US Local Services Ads list includes Flooring services, Bathroom remodeling and Countertop services, but no tile category. If floors are a large part of your work, the Flooring services category may fit; otherwise, Search is your main paid channel on Google, which gives you full control over job types and landing pages.
What the keyword data shows
"tile installer cost" brings 1K to 10K searches at $2.13 to $12.09, the cheapest clicks on the page, from people budgeting a project. Answer them with price ranges per square foot by tile type and layout. "tile installer company" (1K to 10K, Low competition) attracts general contractors and remodelers looking for a sub, a steady source of repeat work worth its own ad copy.
Landing pages that show the details
Homeowners judge tile on grout lines, lippage and corners. Use close-up photos, name the waterproofing system you use for showers, explain how you handle uneven subfloors and give a realistic lead time. Let the form accept photos and measurements so you can quote a range before the site visit.
