Thank-you email after purchase templates
Send a thank-you right after the purchase or a few days after delivery, ideally separate from the order confirmation. Thank the customer genuinely, restate in one line what they bought, share one useful tip for getting the most out of it, and offer a single next step. Don't lead with a catalog or a discount code.
By Alvyn Detavernier, founder · published
When to use it
- A new customer's first order from your online store.
- Three to five days after delivery, when the customer starts using the product.
- A big or considered purchase: a car, a remodel, professional equipment, a course.
- A business customer's first order.
- An order shipped with a handwritten note in the box.
The templates, ready to copy.
Replace the parts in brackets with your details, proofread, send.
Template 1
First online order
Subject: Thank you, [First name], and welcome to [Store name]
Hi [First name], Thanks for your first order with [Store name]! We're packing your [product] with care, and you'll get tracking as soon as it ships. In the meantime, a quick tip: [useful tip, for example: let your plant settle for 48 hours before repotting]. Questions about your order? Just reply to this email and [First name] will get back to you. Have a great day, [First name], [Store name]Template 2
After delivery, with tips
Subject: Your [product] arrived: three tips to get started
Hi [First name], Your [product] was delivered [day]. Thanks again for your order. To get the most out of it: 1. [Tip 1, for example: wash in cold water the first time]. 2. [Tip 2]. 3. [Tip 3]. Your purchase is covered by our [length] warranty. If anything's wrong, email [support email] with order #[number] and we'll respond within one business day. [First name], [Company name]Template 3
Big-ticket purchase
Subject: Thank you for trusting us, [First name]
Hi [First name], Choosing [product, for example: a new kitchen] is a big decision, and I wanted to thank you personally for trusting us with it. As a reminder, here's what's next: [dated next step, for example: final measurements on March 14, installation the week of April 20]. I'm your contact until [delivery / installation is complete]. My direct line is [phone]. Best regards, [Full name] [Title], [Company name]Template 4
First B2B order
Subject: Your first order #[number]: thank you
Hi [First name], Thank you for your first order with [Company name]. To make reordering easy: - Your account number is [number]. - You can reorder at [link or ordering email]. - Your account rep is [Full name], at [phone]. The invoice will go to [billing email] when the order ships, with payment terms of [Net 30 / terms]. Best regards, [Full name], [Company name]Template 5
Handwritten note in the box
[First name], Thanks for choosing [Store name]. [Packer's first name] packed your order. We hope you love your [product] as much as we do. See you soon, [Signature]
Tips to make it work.
- Sign with a real first name and use a reply-to address someone reads. Many customers reply to thank-you emails with questions.
- Include something useful (care instructions, setup, warranty length, support contact) instead of just "Thanks!"
- Offer one next step only: leave a review, follow on Instagram or refer a friend. Three buttons weaken all three.
- Trigger the post-delivery version from the carrier's delivered status, not a fixed number of days after the order.
- Keep it transactional. If promotions become the main purpose, CAN-SPAM treats the email as commercial, which means an opt-out link and a valid postal address.
Mistakes to avoid.
- Leading with a discount on the next order, which makes customers feel they overpaid.
- A generic "Dear valued customer" that doesn't even name the product.
- Adding buyers to a marketing list with no clear way to unsubscribe.
- Promising a support response time the team doesn't meet.
- Bad timing: sending the "enjoying your product?" email before the package has shipped.
Frequently asked questions.
Should you send a thank-you email after every purchase?
Can I include a discount in a thank-you email?
When should you send a thank-you email after a purchase?
More templates.
Take the next step.
Go further.
Practical guides with real numbers, written from what we explain to clients on calls.
Follow-Up Email After a Quote: 10 Templates, a Cadence and Payment Reminders
Most quotes are not rejected, they are forgotten. Here is a simple follow-up cadence, 10 messages you can copy today, four payment reminder emails, and how to make the whole sequence run on its own.
Read the article
How to respond to Google reviews: 8 templates, the rules and how to remove fake ones
Copy-ready replies for positive, negative, fake and competitor reviews, the review requests that work, what Google and the FTC forbid, and the official process to get a review removed.
Read the article
How to Add a Signature in Outlook, Gmail and Apple Mail (2026 Guide)
The exact steps for every version of Outlook, Gmail and Apple Mail as of October 2026, what a professional email signature should include, four templates to copy, and fixes for blocked images and missing reply signatures.
Read the article
Save time
What if these emails sent themselves?
Follow-ups, confirmations, review requests: we automate the messages you send every week, so they go out at the right moment without you thinking about it. 30 minutes to see what can be automated in your business, free and no commitment.